Alexa from Amazon is Dead - Here are the 21 of the Best Alternatives

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Alexa.com was once a popular website that provided valuable insights into website traffic and performance. However, it has become outdated over time and has lost its relevance in today's digital landscape. Fortunately, there are many other tools available that can provide you with the same (or better) level of analysis and insight into your website's performance. In this blog post, we'll take a look at 20 of the best Alexa alternatives that can help you measure your website's performance and improve your digital marketing efforts.


1. Google Analytics

Google Analytics is a free web analytics tool that provides insights into website traffic, user behavior, and conversion rates. It is one of the most widely used website analytics tools and offers a range of features to help you optimize your website's performance.


2. URLrating

URLrating shows the strength of a Webpage's link/Url profile on a 100-point scale and aim to make search engine optimization (SEO) easy. We provide simple, Site Vs Competitor Website Comparison, Worth of a Website with Professional-quality SEO analysis and critical SEO monitoring for websites. By making our tools intuitive and easy to understand, we've helped thousands of small-business owners, webmasters and SEO professionals can improve their online presence. Both internal and external backlinks links are taken into account when calculating URL Rating (although "weighted" differently). Only "dofollow" links pass UR. Our learning shows that the URL Rating has a clear positive correlation with Google rankings. URL Rating is a page-level metric and should not be confused with Domain Rating (DR). URL rating or UR is one of the SEO metrics provided by URLrating.com, a widely popular toolset. It allows to analyze the link profile quality leading to the indicated website. This metric values a given page on a 100-point scale. The rule is simple: the lower the number, the weaker a link profile is. Websites which have high quality links both internal and external links will receive the best possible score 100. According to URLrating Artificial Intelligence, this metric is correlated with the Google ranking and enables to efficiently measure the link profile quality. The URL Rating can be tested on both homepage and individual pages of a given site; simply put, it's a page level metric. Due to differences in the backlinks profile, Google Indexed Pages,  Speed, Internal and External Linking which lead to particular pages, this parameter may take different values within one website. Domain Rating, on the other hand, receives one score for the entire domain and shows the overall condition of a website. Domain rating is a metric developed to score the strength of a website, based on it's backlink profile. The domain is rated on a 0 to 100 logarithmic scale. The higher your Domain Rating the stronger your website and the higher the potential to perform well in search. Domain Rating is calculated based on some metrics. The number of unique domains linking to your website. The value of the links pointing to your website. The relevancy of the links pointing to your domain. Domain Rating (DR) and URL Rating (UR) are the metrics URLrating uses to rate the Backlink Profile of a website


3. SEMrush

SEMrush is an all-in-one marketing toolkit that offers a range of features to help you improve your website's search engine ranking. It provides a comprehensive analysis of your website's performance, including traffic, keywords, and backlinks. SEMrush also offers a range of features to help you track your competitors' performance and identify new opportunities for growth.


4. Ahrefs

Ahrefs is a popular SEO tool that provides a range of features to help you improve your website's search engine ranking. It offers a comprehensive backlink analysis tool, as well as a keyword research tool and a site audit tool. Ahrefs also provides data on your competitors' backlinks and keyword rankings.


5. SimilarWeb

SimilarWeb is a website analysis tool that provides data on website traffic, user behavior, and referral sources. It allows you to compare your website's performance to that of your competitors and identify new opportunities for growth. SimilarWeb also offers a range of features to help you monitor your online reputation and track your competitors' performance.


6. Moz Pro

Moz Pro is an all-in-one SEO tool that offers a range of features to help you improve your website's search engine ranking. It provides a site audit tool, a keyword research tool, and a backlink analysis tool. Moz Pro also offers a unique "Page Optimization" feature that allows you to optimize your individual pages for specific keywords.


7. Crazy Egg

Crazy Egg is a heat mapping tool that allows you to see how visitors interact with your website. It provides data on where visitors are clicking, scrolling, and spending their time on your website. You can use this data to optimize your website's layout and improve its user experience.


8. Hotjar

Hotjar is a user feedback tool that allows you to collect data on how users interact with your website. It provides features such as heat mapping, user recordings, and feedback polls that can help you identify areas of your website that need improvement. Hotjar also offers a range of features to help you analyze your website's traffic and user behavior.


9. Google Search Console

Google Search Console is a free tool that allows you to monitor your website's search engine performance. It provides data on your website's search rankings, click-through rates, and impressions. You can also use Google Search Console to identify and fix any technical issues that may be affecting your website's search engine ranking.


10. Screaming Frog

Screaming Frog is a website crawling tool that provides a comprehensive analysis of your website's performance. It allows you to identify technical issues such as broken links and missing meta descriptions, which can impact your website's search engine ranking. Screaming Frog also offers a range of features to help you optimize your website's content and structure.


11. HubSpot Website Grader

HubSpot Website Grader is a free tool that allows you to measure your website's performance in terms of SEO, mobile responsiveness, and overall performance. It provides a score out of 100, along with detailed information on how to improve your website's performance in each of these areas. HubSpot Website Grader also offers a range of features to help you improve your website's user experience, such as suggestions for improving page load speed and mobile responsiveness.


12. Pingdom

Pingdom is a website monitoring tool that provides data on your website's uptime, response time, and page speed. It allows you to monitor your website's performance from different locations around the world, which can help you identify any issues that may be affecting your website's performance. Pingdom also offers a range of features to help you optimize your website's performance, such as suggestions for improving page load speed and reducing the size of your website's images and videos.


13. GTmetrix

GTmetrix is a website performance analysis tool that provides data on your website's page load speed and other performance metrics. It offers a range of features to help you optimize your website's performance, such as suggestions for improving page load speed, reducing the size of your website's images and videos, and optimizing your website's code.


14. Ubersuggest

Ubersuggest is a keyword research tool that allows you to identify new keyword opportunities for your website. It provides data on keyword search volume, competition, and cost per click, as well as suggestions for related keywords and content ideas. Ubersuggest also offers a range of features to help you analyze your competitors' performance and identify new opportunities for growth.


15. Google PageSpeed Insights

Google PageSpeed Insights is a free tool that provides data on your website's page speed and other performance metrics. It offers suggestions for improving your website's page speed and performance, as well as information on how to fix any issues that may be affecting your website's performance.


16. Raven Tools

Raven Tools is an all-in-one SEO and marketing tool that offers a range of features to help you improve your website's search engine ranking and digital marketing efforts. It provides a site audit tool, a keyword research tool, and a backlink analysis tool, as well as a range of features to help you track your social media and email marketing campaigns.


17. Yoast SEO

Yoast SEO is a popular SEO plugin for WordPress that provides a range of features to help you optimize your website for search engines. It allows you to optimize your individual pages and posts for specific keywords, as well as provide suggestions for improving your website's meta descriptions, title tags, and other SEO elements.


18. Buzzsumo

Buzzsumo is a content analysis tool that allows you to identify popular content in your industry and analyze your competitors' content performance. It provides data on the most popular content in your industry, as well as information on who is sharing that content and where it is being shared. Buzzsumo also offers a range of features to help you analyze your competitors' content and identify new opportunities for growth.


19. Hootsuite

Hootsuite is a social media management tool that allows you to manage all of your social media accounts from one central location. It provides features such as scheduling and publishing content, monitoring your social media activity, and tracking your social media performance. Hootsuite also offers a range of features to help you analyze your competitors' social media activity and identify new opportunities for growth.


20. Mailchimp

Mailchimp is an email marketing platform that allows you to create and send email campaigns to your subscribers. It provides features such as email templates, automation, and tracking and reporting. Mailchimp also offers a range of features to help you analyze your email campaign performance and identify new opportunities for growth.


21. Buffer

Buffer is a social media management tool that allows you to schedule and publish your social media posts across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest. It offers features such as post scheduling, content creation, and analytics tracking to help you manage and optimize your social media presence. One of the key features of Buffer is its post scheduling feature, which allows you to plan and schedule your social media posts in advance. This can help you save time and ensure that your posts are published at the best times for your audience. Buffer also offers a content creation feature, which includes a built-in image editor that allows you to create engaging graphics and images to accompany your social media posts.

Conclusion

There are many great alternatives to Alexa.com, ranging from website analysis tools to social media management platforms. By utilizing these tools, you can gain valuable insights into your website's performance, identify new opportunities for growth, and streamline your digital marketing efforts. Whether you are looking to improve your website's search engine ranking, optimize your social media presence, or enhance your email marketing campaigns, there is a tool out there to meet your needs.